Through everyday wear we make decisions subconsciously to uphold these design principles. Thinking that we are trying to invented styles and trends are simply redundant as the foundation choices all retain the basic elements and principles of design. Going to your closet and picking a garment thinking that it doesn't matter what we chose to put on our backs, but infact each piece has been highly thought and designed. Trickling down from editorial fashion to mainstream outlets, that garment represents design thinking and countless ideations, making it comical thinking that we are exempted from making these choices.
Expressing the design elements and principles I chose the present these forms in a editorial fashion magazine. The look book is a series of photographs taken and directed myself, to depict each element. I have also accompanied the images with bodied text explaining the design principle. The physical copies are A4 in size and printed on high glossed stock paper, saddle stitched.
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